Enter. Launch. Grow.
Market Entry & Growth in Israel
Israel is a demanding, highly competitive market with its own cultural codes. Pick the wrong partners, get your pricing wrong, or overlook kosher and logistics requirements, and you can lose one to two years and hold back your brand’s potential for a long time. My job is to help you avoid those mistakes and get straight to results, with the right method and the right network from day one.
Who it’s for
Export and international sales directors. Sales directors. Brand and communications managers. CEOs of small and mid-size companies. International marketing teams looking for a reliable operational partner in Israel.
Services
Three ways to work together, depending on where you stand in Israel.
Market Entry Sprint
Test Israel’s potential before you commit.
Go-to-Market
& Deal Making
Meet the right buyers, sign the right partner, and launch.
Growth Partner or Fractional Head of Sales
Run your Israel business day to day.
OFFER A | 4-6 WEEKS
Market Entry Sprint
Test Israel’s potential before you commit.
You’re interested in Israel, but the questions keep piling up. Is my product a fit? Who are the right partners? Where do I start without getting it wrong?
- A market analysis and benchmark of comparable brands already here: positioning, channels, price points
- 5 to 20 importers, distributors or buyers identified for your product profile
- A clear read on the must-knows: kosher certification, logistics, labeling, and more
- A complete entry strategy: positioning, priority channels, and an action plan you can start on right away
In 4 to 6 weeks: a clear go/no-go. And if it’s a go, an operational roadmap with the right partners already identified.
OFFER B | 2-4 MONTHS
Go-to-Market & Deal Making
Meet the right buyers, sign the right partner, and launch.
Your decision is made. Now you need to move fast, talk to the right people, and lock in a first order or agreement. Every week you lose, a competitor moves ahead and a potential partner signs with someone else.
In Israel, business partners put real weight on face-to-face meetings. Meeting in person builds the trust that speeds up signing and lays the groundwork for a lasting relationship. I set up the key meetings in Israel and attend them with you, during a dedicated field mission.
Before the mission
- A shortlist of qualified importers, distributors or buyers, based on your product, price positioning and distribution goals
- A profile of each contact: brand portfolio, market positioning, relationship context
- Direct outreach: I pitch your offer, confirm interest and qualify fit before any meeting
- A full meeting schedule, with background on each meeting so you walk in prepared
On the ground in Israel
- I join every meeting, facilitating the conversation and reading local cultural cues in real time
- Store visits (grocery chains, specialty food stores, wine shops, specialty channels) to see how comparable products are listed and merchandised
- Hands-on support in negotiations: terms, exclusivity, pricing policy
- A full debrief at the end: meeting summaries, recommendations and next steps you can act on
In 2 to 4 months: the best possible conditions to sign a deal with the right partner, practical knowledge of the market, and a setup ready for a smooth launch.
After the mission (at the end of the 4 months), I can keep following up with your contacts until the first order is signed. Once it’s signed, I manage the first in-market activations with your importer: in-store demos in grocery chains and specialty stores, first promotions, and meetings with key accounts to speed up new listings.
OFFER C
Growth Partner or Fractional Head of Sales
Run your Israel business day to day.
Your sales are flat. Your importer carries too many brands, and yours isn’t getting the attention it needs. You have no real visibility on what’s happening in the market: on the shelf, in consumer conversations, at your competitors.
This offer is modular. You start with what you need today and scale up over time. With all three modules, I act as your Fractional Head of Sales in Israel, or as your dedicated, exclusive representative in your category.
- An audit of your current position, a map of priority channels, your strengths and friction points
- A clear strategy, whether to push hard or consolidate, with decisions on channels, partners, pricing and promotion timing
- Execution with your importer: tastings and in-store demos in grocery chains and specialty channels (specialty food, organic, wine shops), timed to the Israeli holiday calendar
- Negotiating and tracking promotions, setting up in-store displays, improving merchandising and shelf visibility
- Social media content for Israeli audiences, adapted to local codes and aligned with your global brand strategy
- Finding and managing food, lifestyle or wine & spirits influencers on Israeli Instagram, TikTok and Facebook
- Every digital action tied to in-store and sales activity, for maximum impact
- Regular, proactive coordination with local players: importers, grocery and specialty chains, wholesalers, B2B customers (hotels, restaurants, cafés, bars, caterers…)
- Reporting twice a month on performance, competition and consumer trends
- Representation at key trade shows and events (Israfood, Sommelier Exhibition)
- Continuous field feedback and fast alerts when something goes wrong: out-of-stocks, pricing errors, negative local buzz
- Negotiating with new distribution channels for additional listings
A measurable increase in your Israel sales and a stronger brand presence in stores. It’s like having a dedicated local team, without the fixed costs of a subsidiary.
Not sure which option fits your situation?
Let’s take 30 minutes. I’ll tell you straight which approach makes sense for you. No commitment.