Israel is a market worth developing
But are you getting the visibility, insight and results you expect?
For international fruit & vegetable brands, Israel can be a valuable market. The challenge is knowing what is really happening locally, where to invest your time and marketing budget, and how to turn an international brand into a strong local presence.
YOUR CHALLENGES IN ISRAEL
Does any of this sound familiar?
● Are consumers recognising your brand at the point of purchase?
● Are retailers and other market players consistently presenting your product and brand?
● Are your marketing investments reaching the consumer?
● Do you have a clear picture of:
⚬ Retail execution?
⚬ Competitor activity?
⚬ Pricing and positioning?
⚬ Consumer feedback?
⚬ Where your brand is gaining traction?
⚬ Where opportunities are being missed?
● Is your positioning clearly communicated online and in store?
● Are your branded products and varieties clearly identified?
● Are you getting the visibility your brand deserves?
● Which local seasons and cultural moments matter most?
● When should you invest in retail and consumer activation?
● How can your international marketing strategy work with the Israeli calendar?
● Which retailers, growers, distributors or partners should you prioritise?
● Where is the real growth potential?
● Is there Israeli research, breeding or technology relevant to your next product or R&D challenge?
Tasting at Noy Hasade
Noy Hasade is a leading Israeli fresh-produce retailer, with a strong focus on quality, freshness and premium produce. The activation combined product trial with social media visibility through Instagram Stories shared during the tasting period.
POS Materials
Suspended mobiles, shelf A4 flags, totems and entrance arches were deployed across 38 Carrefour and 12 Shuk Ha’Ir stores for one month from 23 August, covering the key apple-selling period leading up to Rosh Hashana.
POS Materials
The objective: make Pink Lady® visible, recognizable and clearly differentiated at the point of purchase when consumer demand for apples peaks.
Crunchy Challenge
Consumers were challenged to bite into a Pink Lady® apple and reach 60 decibels of crunch. Running alongside in-store tastings, the activation turned Pink Lady’s new “Crunchy” positioning into a fun and memorable consumer experience.
Sponsoring at French Film Festival
Pink Lady’s new campaign film was screened 70 times across 14 films, reaching close to 10,000 spectators at the French Film Festival.
Partner Relationship Building
Rosh Hashana is a major business gifting period in Israel. Pink Lady® gift kits were delivered to selected commercial partners and key industry stakeholders.
Social media
presence
Could a similar approach work for your brand?
Your market challenge will be different. You may be looking to enter Israel, strengthen an existing presence, improve retail execution, build consumer awareness or identify new local opportunities.
The first step is understanding what is actually happening in Israel and where you want to go.
can support you
Seize the Opportunity
Bring your Israel challenge. Let’s talk
Please fill out the form to understand what you are looking to achieve in Israel.
Your Israel project starts here.
A 30-minute meeting at Fruit Attraction is enough to assess whether my approach fits your needs and give you concrete first directions.